stc wholesale
Own your wholesale channel. Inside Shopify.
The Shopify-native wholesale tool that keeps your entire wholesale process in one place, minus the marketplace commissions.
Free to set up, from $0.99 a month once you get orders
Get started for freeNo credit card requiredWholesale Is Built on Conversations
Wholesale is a conversation, not a checkout.
Real wholesale has back-and-forth baked in. Lead times, credits, custom pricing, and made-to-order items represent a negotiation, not a cart. Every other tool makes your stockists act like consumers. STC was built around how wholesale actually works.
Step 1The stockist submits a request
They browse your branded wholesale page and submit what they'd like to buy.
Step 2You discuss and adjust
Apply specific pricing, add credits, customize lead times per product or variant, swap items, or accommodate made-to-order. Both sides edit until it's right.
Step 3You invoice through Shopify
Send the invoice natively. The stockist pays you direct. No escrow, no hold.
Step 4The order lives in your Shopify dashboard.
Labeled as wholesale, alongside your DTC orders, ready for fulfillment in your normal workflow.
Two Types of Wholesale Messes
Right now, your wholesale channel is probably one of two messes.
1
The marketplace trap
You're on Faire or Orderchamp. Paying 15% commission on every order. Waiting up to 60 days to see your money. And forcing every stockist relationship through a checkout flow that has nothing to do with how real wholesale works. No per-order pricing, credits at invoice time, or made-to-order support, or total flexibility. Just a fixed catalog, a fixed price, and a marketplace that owns the stockist relationship rather than you.
2
Chaotic DMs
You're running wholesale through Instagram DMs and email threads. Flexible, sure. But operationally? A disaster. Pricing varies by stockist and nobody can remember why. Invoices are manual. Orders fall through the cracks. No paper trail, no inventory sync, no way to scale beyond the relationships you can hold in your head.
What You Get
Everything wholesale actually needs.
Pricing and setup that answers to you, not a marketplace
Set default wholesale prices, then adjust per stockist when the deal calls for it. Issue credits at invoice time, create custom lead times per product or variant and more.
Made-to-order and seasonal items, supported.
Offer your full catalog, including items you'll produce on demand. Lead times are communicated to stockists at the request stage, so there's no fulfillment risk.
Native to Shopify. Nothing to migrate.
STC reads your existing Shopify catalog and inventory directly. No duplicate stock to maintain, no second system to learn. Once a wholesale order is paid, it sits in your Shopify dashboard alongside your DTC orders.
Direct payments. Zero escrow.
Stockists pay you through Shopify invoicing, and you see the money the day they pay it, not 30 or 60 days later.
A branded wholesale page your stockists actually want to use.
Share a clean, on-brand portal where your stockists browse and submit requests. Your brand is front and center, not to be confused with someone else's marketplace storefront.
Multi-currency wholesale pricing.
USD and CAD pricing are supported per product, with default lead times and minimum and maximum order quantities you can configure per item.
Compare STC and Faire
STC vs. Faire — Let's run the math.
Commission per order
STC
0.25% to 2.5% (per invoice, scales with plan)
Faire
15% on repeat orders, 25% on first orders from new stockists
When you get paid
STC
Direct from stockist, the day they pay
Faire
Up to 60 days after delivery
Monthly cost
STC
$0.99 to $79.99
Faire
Free, but commission applies
Stockist discovery
STC
Build your own network
Faire
Faire's martketplace network
Where Faire wins: stockist discovery. Their marketplace puts your products in front of buyers actively browsing, and that has real value when you're starting from zero relationships. Many brands run both: Faire for discovery, STC for the stockists they want to own long-term
Pricing That Scales With You
Pricing that grows with your wholesale volume, not against it.
Free Tier
Starter
Growth
Business
Begin on the Free Tier and upgrade when you're ready to process orders.
Built Into Shopify
Lives inside the Shopify dashboard you already use.
No migration, no duplicate inventory, no second system. STC reads your existing Shopify catalog and inventory directly. When a wholesale order is paid, it lives in your Shopify dashboard alongside your DTC orders, labeled as wholesale, ready for your normal fulfillment workflow.
Trusted by brands and stockists
Brands using STC right now
5.0 On the Shopify App Store
“This is exactly what we needed as a simple wholesale catalog solution. We tend to have a lot of back and forward with the stores that carry our product and we often need to finalize details with them before fulfilling. STC Wholesale lets stores place a request for products and then we can contact them and confirm detail.”
D&Tea
“As a small brand STC Wholesale has made it so much easier for me to connect with new boutiques and get my wholesale orders processed in an easy and organized way. It's really affordable and has more features at the basic level than any other wholesale apps.”
Givéh
“STC Wholesale has completely streamlined the way I handle my wholesale orders. The entire ordering process is incredibly quick and user-friendly.”
Rebecca Bree
“The app has saved me a huge amount of time and made the wholesale process far less stressful and much more organized. If you are in wholesale and looking for a platform with a strong support team and great brand connections, I would absolutely recommend giving this app a try.”
— Kid Sister Skincare
“The platform is incredibly user-friendly, affordable, and honestly offers more value in its basic plan than many other wholesale apps I've tried.”
— Pamela Card Jewelry
Extremely easy to use, fantastic customer service and outstanding app!! Love STC and how it makes doing business so much easier!!”
— Gatley
“This is exactly what we needed as a simple wholesale catalog solution. We tend to have a lot of back and forward with the stores that carry our product and we often need to finalize details with them before fulfilling. STC Wholesale lets stores place a request for products and then we can contact them and confirm detail.”
D&Tea
“As a small brand STC Wholesale has made it so much easier for me to connect with new boutiques and get my wholesale orders processed in an easy and organized way. It's really affordable and has more features at the basic level than any other wholesale apps.”
Givéh
“STC Wholesale has completely streamlined the way I handle my wholesale orders. The entire ordering process is incredibly quick and user-friendly.”
Rebecca Bree
“The app has saved me a huge amount of time and made the wholesale process far less stressful and much more organized. If you are in wholesale and looking for a platform with a strong support team and great brand connections, I would absolutely recommend giving this app a try.”
— Kid Sister Skincare
“The platform is incredibly user-friendly, affordable, and honestly offers more value in its basic plan than many other wholesale apps I've tried.”
— Pamela Card Jewelry
Extremely easy to use, fantastic customer service and outstanding app!! Love STC and how it makes doing business so much easier!!”
— Gatley
“This is exactly what we needed as a simple wholesale catalog solution. We tend to have a lot of back and forward with the stores that carry our product and we often need to finalize details with them before fulfilling. STC Wholesale lets stores place a request for products and then we can contact them and confirm detail.”
D&Tea
“As a small brand STC Wholesale has made it so much easier for me to connect with new boutiques and get my wholesale orders processed in an easy and organized way. It's really affordable and has more features at the basic level than any other wholesale apps.”
Givéh
“STC Wholesale has completely streamlined the way I handle my wholesale orders. The entire ordering process is incredibly quick and user-friendly.”
Rebecca Bree
“The app has saved me a huge amount of time and made the wholesale process far less stressful and much more organized. If you are in wholesale and looking for a platform with a strong support team and great brand connections, I would absolutely recommend giving this app a try.”
— Kid Sister Skincare
“The platform is incredibly user-friendly, affordable, and honestly offers more value in its basic plan than many other wholesale apps I've tried.”
— Pamela Card Jewelry
Extremely easy to use, fantastic customer service and outstanding app!! Love STC and how it makes doing business so much easier!!”
— Gatley
Frequently asked questions
Frequently asked questions about STC
Your wholesale channel shouldn't have a landlord. Take it back.
Install STC Wholesale on the Shopify App Store. Plans start at $0.99/month, cancel anytime.
STC Wholesale, by Shop This City Online Inc. Vancouver, BC, Canada
